Daily Rituals is a set of six window displays for several Hermès shops that honour the still life. At the heart of the project is a concept that revolves around a celebration of everyday things that surround us, that facilitate and shape our lives. By wrapping a series of products with tape, the studio has captured concrete memories into abstract forms, enabling the viewer to more deeply appreciate each object while, in turn, equalising their value. Each scene in the window displays weaves a story of everyday moments and those who experience them. This play with anonymity and elevation challenges and inspires the viewer’s perspective of her own daily reality.

Paper tape

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